Rihanna is 'very grateful' for the opportunity. Image - PUMA. |
According to reports, the star will now play a key role in the womenswear section of the brand.
As part of her deal with the business, Rihanna will become a brand ambassador and star in an advertising campaign next year.
Speaking of the deal, the Umbrella and Disturbia singer said: "Very grateful for this opportunity". Puma bosses named her 'global profile, her charisma, and individuality, her ambition' as reasons making her 'perfect' for the brand.
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